Lauren Hoey Wellness
Business Startup & Website Consulting
A personal brand startup needed some guidance to get off the ground.
Lauren Hoey has some big goals and plans for her new business but needed a little help and ‘push’ to make it happen while working a full time job elsewhere.
We put together business startup tasks and timelines to make the launch of her business and site happen in spite of her busy schedule.
She had also started a DIY site but was struggling to finesse the words and design to encourage people to take action.
A well crafted plan to ensure a proper foundation for growth.
Starting up a business on your own is hard.
Challenge
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Struggled to convey value and why clients should use LH Wellness
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Startup task list was overwhelming while working another full time job
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DIY Site lacked clarity and motivating text
Result
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A prioritized, phased plan to go from just an idea to a fully automized, digital business
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Copywriting to clearly explain what and why someone should choose LH Wellness
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Re-arranged navigation and pages for clarity and ease of use
6 Month Plan
from Concept to Automation
A clearly defined task list for each month.
Manageable phases so it doesn’t all have to be done at once.
Celebrating small wins with a soft launch.
Gain insights, practice and work out the kinks before moving to a fully operating, automated system.
Website Optimization Consulting
Overhauled verbiage to educate, promote and drive action.
Incorporated Call to Action Buttons throughout.
Organized a simple, effective navigation system.
Established a structure that can grow with the business.
Made imagery and color recommendations to align with the brand.
