Concept for a Bespoke Brand
Digital Transformation Strategy
A premium brand searching for elevated digital experiences to drive business results.
It’s hard to do digital on your own without someone who has the expertise and understands how to tackle the behemoth that can be digital experiences and marketing.
This elite company was desiring to drive additional business results by optimizing their digital presence and be a leader in the digital space for wineries and bespoke brands.
I put together an end-to-end, comprehensive plan that would bring them to the level they needed to become in the digital space.
A strategic plan to be a digital leader in the wine and bespoke experience brand industry.
Comprehensive digital experience strategy
Areas of improvement categorized to tackle individually.
Holistic plan that keeps the experience consistent and driving business results.
User experience design and performance optimization best practice recommendations.
No contradicting goals or competing channels.
Manageable phases with both quick and long term wins.
Experimental and testing ideas with a ‘test and learn’ philosophy.
Resource analysis for both internal and external hires.
